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Truth be told, running a business is not as easy as social media makes it out to be. It takes dedication, persistence, planning and a lot of energy! As I downsized and analyzed how I initially started and where I was going, I knew it was time to refocus, rebrand and relaunch. It seemed great to everyone else, but it wasn't good enough for me. I didn't have a strategy, I didn't have a brand identity; I had lost my direction and message, and I felt completely disconnected from my brand and my desire to attract a new audience. The original logo I designed a few years ago had barely been seen or used, and it didn't represent my current business or direction. Finally, my website no longer fit the direction of my business either. It felt cold, short and to the point and didn't reflect my personality. With all of this in mind, three months after starting my business, I decided to rebrand. Yes, three months ......! I thought a lot of 'damn' and 'isn't that too soon?' But all signs told me it was the perfect time, so I put everything on pause and took action to polish the most important aspects of my branding, "my niche" and "my why" in both the short and long term. This involved a lot of prayer, research, time, creative space, vision boards and lots of affirmation sticky notes and then the creative juices started flowing.

The sobriety I have gained is refreshing. I have had to be patient and compassionate with myself during this process .
We all know that every day is not perfect, especially when it comes to running a business, so if you are tired, give yourself a break and creatively craft your sacred space. Your sacred space is where you find yourself again and again. Find that space, protect that space, pray for that space.

In the beginning, my website was good enough, but now, my rebranding truly reflects who I am. This rebranding feels authentic and believable and truly represents where my business is now and where it's going. I see my brand now and I see the future, not the past.

This is an exciting time in the life of your business and it shows your commitment to growth! With new goals and direction, a new look is sure to emerge!

Thank you so much for choosing to connect with me socially on this platform where I will be very vulnerable, passionate, spiritual and inspired while sharing everything from fashion styling, lifestyle inspiration, closet decorating and tips!

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Email: service@fasheicon.com

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2028 5th Avenue
Seattle, WA 98121
United States